Understanding the Industry: Marketing Consultant

By   Hannah Bickerton 2 min read

I work as a freelance marketing consultant, which means that my days are hugely varied. I currently do a mix of copywriting, working directly for authors, working for publishers and working for the Book Marketing Society, an industry body.

I have two young children who are at home all morning, and they are not very understanding of ‘Mummy is working now, please don’t bash on my keyboard’. So although I ‘work from home’ for most of the week, I only work in my actual home in the afternoons, when one child is at school nursery and the other is asleep.

For the rest of the day, I head out.

Today, for example, I went to a coffee shop and then headed over to our local library. I’ll then head home for lunch and work in the living room or bedroom in the afternoon. A couple of times a week I work at a friend’s house for the day (while she’s in the office), which is a great set up.

Some days I work specifically for one publisher, in which case my day would look a bit different, but today, I’ve been:

  • Doing a bit of brainstorming around a big project I’ve just started working on. It’s for the launch of a new list within a major publishing house, and I’m coming up with the social media and email strategy. I wasn’t due to start working on it until next week, but I had a meeting yesterday and a lot of thoughts around it, so wanted to get them all down on paper.
  • Responding to queries in the BMS inbox. They are in the final stages of becoming a members’ organisation (previously they were part of a larger entity), which involves changing their invoicing and membership programme, so there are a fair few emails to deal with each day regarding that.
  • Scheduling activity for two Facebook pages I look after. The pages are pretty big author/series brands, but Facebook pages can be a challenge to grow with the algorithm changes. Today I spent some time with the team in-house thinking up some new ideas for the coming month.
  • Finishing up some course material for an online course I’m taking with the AllBright Academy, all about setting up your own business.
  • Starting this post for whitefox.

Once I’m back at home, I have a short afternoon, as I look after the kids after nap/school on Fridays, so I’ve just got a couple of things planned in. I need to:

  • Finish up this ‘Day in the Life’ post.
  • Have a client call with someone whose business plan I’m consulting on.
  • Reply to a potential new client who wants help with her marketing plan, blurb copy and metadata.

As you can see, there’s a lot of variety, which is something that is really important to me! I am really grateful that since going self-employed, I’ve had a lot of interesting projects to work on. My passion is helping publishers and authors reach more readers and sell more books, and I’m so happy that’s what I get to do day after day, in different guises!

Katie Sadler is a marketing consultant and mentor. You can find out more about her services here and sign up for her monthly newsletter, Noted, here.

Hannah Bickerton
Hannah Bickerton
Hannah has worked in marketing for nine years, specialising in strategy development for start-ups and EdTech companies. Having recently jumped across industries to join the Whitefox team, Hannah isn’t a complete stranger to the publishing world with previous employment at Macmillan and TES Global. She is now dedicated to ensuring that anyone who has something interesting to say knows all about whitefox.