In this Q&A, we sat down with Samar Habib, a distinguished creative multimedia designer based in London who brings 25 years of high-profile publishing industry experience to the table. We discussed his long career as a multimedia designer. He covers his journey into the profession, changes in the design industry, the value of freelancers and the complexities of creating marketing campaigns. He also shares his thoughts on the evolution of design in publishing and his career highlights.

Our co-founder John Bond recently joined 'The Nowhere Office' podcast to discuss the evolution of publishing, from traditional models to new pathways for authors. In this conversation with Julia Hobsbawm and Stefan Stern, John shares the story of how Whitefox emerged in 2012, challenging traditional publishing norms while maintaining the highest quality standards. He discusses how the industry has transformed over the past decade and explores what success truly means for different authors in today's publishing landscape.⁠

Following our recent introduction of the first group of mentors and mentees for our second mentorship programme in partnership with the London College of Communication (UAL) and Graduate Futures, we are pleased to present the second group. This programme aims to connect experienced professionals with new talent in book cover design and editorial roles. Each pairing will bring together experience and fresh perspectives, creating a unique opportunity for growth and learning in the publishing world.

For the past decade, the 𝘌𝘹𝘱𝘭𝘢𝘪𝘯𝘪𝘯𝘨 𝘏𝘪𝘴𝘵𝘰𝘳𝘺 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 has been exploring 20th Century history on a weekly basis, helping students and enthusiasts engage with the past. In the episode titled 'From Biplanes to the Jet Age - Three Decades in the RAF', they interview Mark Aedy, son of Ken Aedy. Over the past two years, Mark has been compiling Ken's memoir 𝘍𝘳𝘰𝘮 𝘉𝘪𝘱𝘭𝘢𝘯𝘦𝘴 𝘵𝘰 𝘍𝘢𝘴𝘵 𝘑𝘦𝘵𝘴, set to be published by Whitefox on June 13th.

Digital hasn't replaced print, just as print didn’t replace handwriting. And it shouldn’t ever be seen as some hand-to-hand combat or fight to the death anyway, but rather for what it is. A catalyst for new developments and manifestations of the creative imagination that we squeeze into that simple little word, ‘books’.

The discussion began in the early months of 2012. Having decided what we did not want to call our nascent business, the somewhat more challenging task of creating not just a name but an identity hove into view. We knew we didn’t want a pun on books or reading, and we didn’t want some portmanteau blend of our co-founder names. Suggestions were made and rejected.