In five years of running whitefox, here are some of the key things we’ve concluded that seem to matter most to both publishers and freelancers.

We spoke to the founder and editor of Bookomi, Richard Kilgarriff. Bookomi is a monthly poll of books worth talking about, ranked by business leaders from a range of industries and professions. Based on the results of this predictive poll, Richard advises corporate clients on their choice of topics and speakers for internal and external events. Named as a Rising Star by The Bookseller magazine in 2012, he is the producer and presenter of Books for Breakfast at Soho House and Bookomi Presents at Second Home, playing host to published scientists, economists, artists, founders, technologists, management theorists and cultural influencers. The Bookomi podcast launches on Curio.io in December 2016 and Richard is currently gathering material for a book project entitled Superknowledge – 100 Leaders Who Are Readers, scheduled for release in 2018. Before launching Bookomi, Richard was a broadcast media executive at Turner Broadcasting, Rapture TV and Sony Gold's award-winning Virgin Radio Breakfast show.

We spoke to Charles Thiede, co-founder of Zapnito, a platform where individuals can leverage a comprehensive network of experts and influencers. We spoke to Charles about setting up the company, working with publishers and the upside to rejection.

We spoke to Ali Albazaz, CEO and founder of Inkitt, a data-driven publisher that uses an artificially intelligent algorithm to analyse online users' reading patterns. With a background in computer science, Ali believes predictive analysis has the potential to make the publishing industry more fair and objective. We asked him about how he came to form his company with designer Linda Gavin, the value of data in book agenting and how they built up the site's core audience and readership.

We spoke to Natasa Lekic, founder of NY Book Editors, a highly curated and experienced editorial collective, about elevating the quality of self-published writing, the New York publishing community, and the importance of choosy editors.

We spoke to production specialist David Brimble about his vast experience working in production in-house and freelance, his work on BBC's Wildlife Photographer of the Year books and his love of visiting printers who are passionate about what they do.