SokoGlam is an e-commerce start-up that sold Korean beauty products to the US and UK. The site gained popularity through its blog written by co-founder, Charlotte Cho. The blog featured information and stories about each product, including features on skincare and make-up and trends in the marketplace. The beauty market, particularly in Asian e-commerce, was crowded and SokoGlam had several direct competitors.

We read Ros Barber's piece in the Guardian yesterday about why she would never self-publish. To each their own of course, but we couldn't help but notice some holes in her arguments.

We spoke to Hattie Adam-Smith, Senior Marketing Manager at Michael Joseph and one of 2016's Unsung Heroes of Publishing, about how she got her start in publishing, a typical day at her office and her favourite reads.

We spoke to Sophia Blackwell, Head of Marketing at The Bookseller, about her experience of the publishing world thus far, the discipline required in working creatively and her advice for self-publisher

We spoke to book marketer extraordinaire and publisher of Pursuit Books, James Spackman, about cycling books, the similarities between cricketing and cycling readers, and his blog, The Blackpool Tower.

We canvassed the opinions of a few of our most successful self-publishing authors, Dan Gennoe, Tom Vaughan and Gerald Weaver, to compile a list of selling and marketing tips that work for self-publishing authors. Tried and tested but by no means perfect, here are 10 things to keep in mind.

We talked to book marketer and founder of MoonAge Media, Gavin Hilzbrich about his long career in media, the advantages of being his own boss and the importance of taking one's time to get to know books before embarking on a campaign.