Q&A with Ginny Carter, The Author Maker

By   Hannah Bickerton 2 min read

Ginny Carter, The Author Maker, is a business-book ghostwriter, book-writing coach, and author. She’s on a mission to transform entrepreneurs, coaches, and consultants from everyday experts into respected leaders and in-demand speakers through a book that grows their reputation and expands their business. Do you want to get seen, heard and hired with your own book? Claim your free guide –  How to Stand Out as an Expert With Your Own Bookhere.

Tell us a bit about yourself.
I call myself The Author Maker because that’s what I do! I’m a business-book ghostwriter and book coach. I help business owners who are frustrated about not having a book to become authors so they can grow their authority and visibility. In other words, I ‘make’ authors out of people.

What would you say is the role of a ghostwriter?
In a way, it’s similar to being a translator. I get the thoughts, feelings, and opinions out of my clients’ heads and into a book. I write it in their voice so it’s uniquely theirs, and the process consumes a fraction of the time it would take them to write it themselves. Sometimes people ask me whether I mind not being credited on the cover, but that’s not the motivation for me – I just love writing and helping my clients express themselves through their books.
Once experts have a book, they’re in a position to command higher client and speaking fees, and can spread their message more widely. Their business is usually never the same again.

What’s the most motivational thing you’ve heard (or read)?
I tend to find my motivation doesn’t come much from outside, but from within. If I’m enjoying myself I’ll naturally feel like carrying on, whatever the task.

How would you compare being an author to being a ghostwriter?
This is a great question. When I’m ghostwriting it find it relatively easy to be objective about the material, because I can see it from the outside. But when I’m writing for myself (as I am currently with my own book) it’s much harder to judge it as a reader would. I guess that’s part of the value a ghostwriter offers – the ability to see a book from fresh angles.

Can you tell us about your next project?
My projects are always confidential, so I’m sorry but I can’t spill the beans! However, I can say it’s for an international expert in a business field, who’s wanting it to add value to her workshop clients and spread the word about what she does more widely.

Hannah Bickerton
Hannah Bickerton
Hannah has worked in marketing for nine years, specialising in strategy development for start-ups and EdTech companies. Having recently jumped across industries to join the Whitefox team, Hannah isn’t a complete stranger to the publishing world with previous employment at Macmillan and TES Global. She is now dedicated to ensuring that anyone who has something interesting to say knows all about whitefox.