Business

The Business of Publishing with John Bond in ‘The Nowhere Office podcast’

Our co-founder John Bond recently joined 'The Nowhere Office' podcast to discuss the evolution of publishing, from traditional models to new pathways for authors. In this conversation with Julia Hobsbawm and Stefan Stern, John shares the story of how Whitefox emerged in 2012, challenging traditional publishing norms while maintaining the highest quality standards. He discusses how the industry has transformed over the past decade and explores what success truly means for different authors in today's publishing landscape.⁠

The secrets of a successful cookery book PR campaign

Despite the temporary closure of bricks-and-mortar bookshops for months on end in 2020, you might be surprised to find that cookbook sales rose by 37%. But what does this indicate? Perhaps that it has become less important for authors to get their cookbooks into traditional retailers and media? Perhaps that a more thought-out, creative social media campaign has become the key to success? Or perhaps it’s having an existing engaged and loyal fanbase to support your book that really matters?

By   Hannah Bickerton