In a discussion with a successful indie writer this week, one of the subjects that came up was time. Successful publishing takes time, we agreed – something which isn’t always recognised or valued by new writers. We weren’t talking about the book craft, about editing, design or the attention to detail needed to take a book to market. No, we agreed: just as important was the time it takes to think about how you publish, where you find readers, how you sustain a dialogue with them, and what channel strategy you have.
We are a young company experimenting with a number of different models. We are trying to work out if there is a commercially viable place to exist where we can support writers and content owners by giving them access to really good people who will help them to become more successful. But how we work out quantifying the value of creative time is a hard one. As far as I know, no algorithm exists for that.