Image for A book that’s as beautiful as it is inspirational

A book that’s as beautiful as it is inspirational


  • Advising an established author on a new direction
  • Bespoke printing options to meet very high production values
  • First book in a series outside an existing traditional trade arrangement


Rupert Spira was no stranger to publishing when he approached Whitefox; as the author of numerous books on meditation and happiness, he had already sold over 100,000 copies worldwide and built a huge social media following too. But when he decided to publish an illustrated children’s book about navigating difficult emotions, he wanted to partner with a company that could help him craft a book that was as beautiful as it was inspirational.

I Am Always I Rupert Spira Internal Page Happy


As a ceramicist, Rupert valued being given full artistic control over materials and format, with Whitefox sourcing sample papers and book dummies and negotiating with printers across Europe. Following a strong sales campaign, demand on both sides of the Atlantic was so high that a reprint was ordered even before publication. The end result is just what Rupert had hoped for: a book that’s as much an art object as it is a story that children and their families can treasure for generations.

I Am Always I Rupert Spira Internal Page Me
I Am Always I Rupert Spira Back Cover

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