Liz Amos’s literary debut was a labour of love: the former lawyer wrote her coming-of-age novel, All the Truths Between Us, over a seven-year period spanning three jobs, two pregnancies and a pandemic. It was longlisted for the SI Leeds Prize for unpublished fiction by Black and Asian women, and then published through Whitefox, but Liz knew the hardest work was yet to come: getting the book noticed by the readers it deserved.

Her solution was a focused brand-building campaign, a process of creative self-reflection that felt like ‘soul-work’: from refining her website’s tone and colour palette to determining who she was trying to reach. The answer, she found, was to enjoy the process and embrace impermanence – because a website is an ‘internet home’. ‘You can rearrange the “furniture” and redecorate whenever you like. Realistically, the whole world is unlikely to come bursting through your front door the minute it’s live. So, try to relax.’