whitefox publishing

How personal memoirs are driving real change

In a world full of fast opinions, fleeting posts and constant noise, the memoir continues to stand out. It’s one of the most lasting and powerful ways we connect with each other through words. And lately, we’ve seen the form evolve. Today, memoirs aren’t just about telling a personal story. They’re about changing the way we see things. They help challenge assumptions, raise awareness and spark real conversations.

By   Zoila Marenco

The art of transforming books into brands: A Q&A with Marketing Campaign Designer, Samar Habib, FutureBook’s Freelancer of the Year 2024

In this Q&A, we sat down with Samar Habib, a distinguished creative multimedia designer based in London who brings 25 years of high-profile publishing industry experience to the table. We discussed his long career as a multimedia designer. He covers his journey into the profession, changes in the design industry, the value of freelancers and the complexities of creating marketing campaigns. He also shares his thoughts on the evolution of design in publishing and his career highlights.

By   Zoila Marenco

Where Do Writers Get Their Ideas?

There is often an awkward pause in the opening moments of literary question-and-answer sessions as self-conscious fiction fans pluck up the courage to raise their hands. At least one brave soul usually breaks the ice with that old favourite: ‘Where do you get your ideas from?’

By   Andrew Crofts

Q&A with Catherine Lock: Finding Love, Candy Floss, and the Power of Resilience

'My message to my readers is this: regardless of your age or where you stand in life, look within and see who you really are,' says debut author Catherine Lock, discussing her novel 'The Day We Had Candy Floss.' In this Q&A, Lock reveals how her personal experiences shaped her storytelling, why candy floss became a powerful metaphor for life's fleeting moments, and what inspired her to start writing during the pandemic. She also shares insights about her innovative 'Candy Floss Moments' campaign and offers advice for aspiring writers.

By   Zoila Marenco

Rachel Fuller Discusses ‘BEE’ on BBC Radio London

Rachel Fuller recently appeared on BBC Radio London to discuss her upcoming book, 'BEE', ahead of its release on February 6th, 2025. She shared the inspirations behind the story, drawing from her passion for music and mental health advocacy. The book’s launch coincides with Children’s Mental Health Week, highlighting its themes of resilience and self-discovery

The Business of Publishing with John Bond in ‘The Nowhere Office podcast’

Our co-founder John Bond recently joined 'The Nowhere Office' podcast to discuss the evolution of publishing, from traditional models to new pathways for authors. In this conversation with Julia Hobsbawm and Stefan Stern, John shares the story of how Whitefox emerged in 2012, challenging traditional publishing norms while maintaining the highest quality standards. He discusses how the industry has transformed over the past decade and explores what success truly means for different authors in today's publishing landscape.⁠

Introducing the second group of mentors and mentees for 2024/2025: Shaping the future of publishing

Following our recent introduction of the first group of mentors and mentees for our second mentorship programme in partnership with the London College of Communication (UAL) and Graduate Futures, we are pleased to present the second group. This programme aims to connect experienced professionals with new talent in book cover design and editorial roles. Each pairing will bring together experience and fresh perspectives, creating a unique opportunity for growth and learning in the publishing world.

By   Zoila Marenco

A personal connection through Black literature

Novels are perhaps Liz Amos' first love. One firm favourite she frequently lend out is 'Mr. Loverman' by Bernardine Evaristo – a masterful balance of wit and depth that centres the queer experiences of our elders. And a recent infatuation is 'This One Sky Day' by Leone Ross. Powerfully expansive in content and form, it’s a liberating antidote to feeling constrained by Western ‘norms’.

By   Liz Amos