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So when is a start-up no longer classified as a start-up? I remember hearing one entrepreneur pose such a question on a conference platform a few years back somewhere in London. And their answer? “I’ll finally say I don’t run a start up when I stop getting asked to speak at events such as this."

Richard Nash is a strategist and serial entrepreneur in culture and media. He advises numerous start-ups in digital media and consults with corporations on using narrative to grow their business.