The secrets of a successful cookery book PR campaign
Despite the temporary closure of bricks-and-mortar bookshops for months on end in 2020, you might be surprised to find that cookbook sales rose by 37%. But what does this indicate? Perhaps that it has become less important for authors to get their cookbooks into traditional retailers and media? Perhaps that a more thought-out, creative social media campaign has become the key to success? Or perhaps it’s having an existing engaged and loyal fanbase to support your book that really matters?
By Hannah Bickerton •