Rita Ora and a new model of self-publishing

whitefox were recently involved in the publication of an unauthorised biography of chart-topping singer and X-Factor judge Rita Ora. Authors Douglas Wight and Jennifer Wiley came to whitefox while they were deliberating how to publish their book. After researching and writing the book, they were in the unusual situation of securing a serial deal with a national newspaper before they had a publisher in place. They had interest from publishers and a concrete offer but for a variety of reasons the traditional route didn't appeal to them on this occasion. Wight approached whitefox and in a matter of weeks Hot Right Now, A Definitive Biography of Rita Ora was being sold on Amazon and in WHSmiths nationwide.

An interview with freelancer Jill Sawyer

There’s so much talk at the moment about the growing freelancer economy, the pluses and pitfalls of going solo, that it isn’t always easy to differentiate between the reality and the myths of striking out on your own. So to try and understand what it is really like, whitefox has been talking to Jill Sawyer. Jill has been freelance for 3 years, working as an editor, typesetter and project manager for a number of individual and company clients. Previously, she worked at DK and Scholastic.

Talking start-ups

The Age of the Specialist

whitefox CEO John Bond describes the age of the specialist, where there is real value in exact knowledge and skill. In a world obsessed with peer review and a marketplace driven by innovation, the big winners will be those who aspire to be better than the rest. This article first appeared in the Publishers Weekly London Show Daily on April 16th 2013.