content marketing

Books for Brands, Volume 2

SokoGlam is an e-commerce start-up that sold Korean beauty products to the US and UK. The site gained popularity through its blog written by co-founder, Charlotte Cho. The blog featured information and stories about each product, including features on skincare and make-up and trends in the marketplace. The beauty market, particularly in Asian e-commerce, was crowded and SokoGlam had several direct competitors.

By   Jantien Abma

Books for Brands Vol. 1

Storytelling is one of the most powerful ways of brand communication. With editorial content, brands can use story to build brand loyalty and positive consumer perception.

By   Jantien Abma