The New Merchandising

It used to be so simple. Months before publication, in retail chain head offices up and down the land, publishers and booksellers between them would decide on the range of books that constituted the Christmas bestsellers. Some negotiating, horse trading and promotional spend later, from early October through to 24th December, the books you would see front of store tended to be a permanent fixture. Whether they were selling particularly well or not.

By   John Bond

Give the gift of good writing this Christmas

Do you have a friend or loved one nearing the end of their writing project? Are you yourself in the editing stages of your novel? We’ve teamed up with some of our most experienced editors to offer you the opportunity to buy an Editorial Report this Christmas.

By   Jantien Abma