In this Q&A, we sat down with Samar Habib, a distinguished creative multimedia designer based in London who brings 25 years of high-profile publishing industry experience to the table. We discussed his long career as a multimedia designer. He covers his journey into the profession, changes in the design industry, the value of freelancers and the complexities of creating marketing campaigns. He also shares his thoughts on the evolution of design in publishing and his career highlights.

In a world where bookstores are overflowing with new titles and publishers guard their gates tightly, it might feel like there's no room left for aspiring writers. But with the rise of self-publishing platforms, print-on-demand services, and freelance support, that’s no longer the case.

The third case study from our Books for Brands series features a company that has enjoyed rampant global success. Innocent drinks are a standout company for several reasons and their publishing strategy has taken them even further, effectively solidifying their friendly and personable brand.

SokoGlam is an e-commerce start-up that sold Korean beauty products to the US and UK. The site gained popularity through its blog written by co-founder, Charlotte Cho. The blog featured information and stories about each product, including features on skincare and make-up and trends in the marketplace. The beauty market, particularly in Asian e-commerce, was crowded and SokoGlam had several direct competitors.