So, more statistics to confirm what we suspected all along. With each passing year more tablets, smartphones and dedicated device time. Like many other businesses, whitefox is enjoying being involved in creating digital content strategies to entertain or educate the next generation of readers.

But as a writer friend said to me the other day, what will happen to the content creators of tomorrow if there’s no such thing as day dreaming anymore? When you no longer look into the distance in a library or living room, but you look at your phone or tablet, check your emails, play a game. No statistical analysis can pick that up and assess any future implications.