{"id":65556,"date":"2022-10-18T14:57:35","date_gmt":"2022-10-18T13:57:35","guid":{"rendered":"https:\/\/www.wearewhitefox.com\/?p=65555"},"modified":"2023-10-22T09:32:39","modified_gmt":"2023-10-22T09:32:39","slug":"q-and-a-with-natalie-obando-desai-2","status":"publish","type":"post","link":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/","title":{"rendered":"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":65558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[1835,141,1912,1280,1913,1882,78,1881,337,1400,1908,19,1915,1919,321,262,322,1492,139,23,439,111,29,162],"acf":[],"yoast_head":"\nQ&A with Publicist Natalie Obando-Desai | whitefox<\/title>\n<meta name=\"description\" content=\"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&A with Publicist Natalie Obando-Desai | whitefox\" \/>\n<meta property=\"og:description\" content=\"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Whitefox\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/wearewhitefox\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T13:57:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-22T09:32:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15-1024x630.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hannah Bickerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BickertonHannah\" \/>\n<meta name=\"twitter:site\" content=\"@wearewhitefox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Bickerton\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/\"},\"author\":{\"name\":\"Hannah Bickerton\",\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/person\/b16956c8a191e57e9107ca6a84a73284\"},\"headline\":\"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market\",\"datePublished\":\"2022-10-18T13:57:35+00:00\",\"dateModified\":\"2023-10-22T09:32:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/\"},\"wordCount\":21,\"publisher\":{\"@id\":\"https:\/\/wearewhitefox.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15.png\",\"keywords\":[\"aspiring author\",\"authors\",\"book campaign\",\"book marketing\",\"book promotion\",\"book title\",\"books\",\"independent publishing\",\"indie author\",\"indie publisher\",\"insights\",\"Marketing\",\"marketing strategy\",\"Natalie Obando-Desai\",\"non-fiction\",\"novel\",\"PR\",\"Promotion\",\"Publicity\",\"publishing\",\"self-publisher\",\"social media\",\"whitefox\",\"writers\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/\",\"url\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/\",\"name\":\"Q&A with Publicist Natalie Obando-Desai | whitefox\",\"isPartOf\":{\"@id\":\"https:\/\/wearewhitefox.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15.png\",\"datePublished\":\"2022-10-18T13:57:35+00:00\",\"dateModified\":\"2023-10-22T09:32:39+00:00\",\"description\":\"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#primaryimage\",\"url\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15.png\",\"contentUrl\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15.png\",\"width\":2210,\"height\":1360},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wearewhitefox.com\/#website\",\"url\":\"https:\/\/wearewhitefox.com\/\",\"name\":\"Whitefox\",\"description\":\"Your publishing partner\",\"publisher\":{\"@id\":\"https:\/\/wearewhitefox.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wearewhitefox.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wearewhitefox.com\/#organization\",\"name\":\"Whitefox\",\"url\":\"https:\/\/wearewhitefox.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2023\/10\/WF_RGB_Wordmark_Black.png\",\"contentUrl\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2023\/10\/WF_RGB_Wordmark_Black.png\",\"width\":5697,\"height\":1080,\"caption\":\"Whitefox\"},\"image\":{\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/wearewhitefox\",\"https:\/\/x.com\/wearewhitefox\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/person\/b16956c8a191e57e9107ca6a84a73284\",\"name\":\"Hannah Bickerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad8278a3761279863d148c3b5a877196?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad8278a3761279863d148c3b5a877196?s=96&d=mm&r=g\",\"caption\":\"Hannah Bickerton\"},\"description\":\"Hannah has worked in marketing for nine years, specialising in strategy development for start-ups and EdTech companies. Having recently jumped across industries to join the Whitefox team, Hannah isn\u2019t a complete stranger to the publishing world with previous employment at Macmillan and TES Global. She is now dedicated to ensuring that anyone who has something interesting to say knows all about whitefox.\",\"sameAs\":[\"https:\/\/uk.linkedin.com\/in\/hannah-bickerton-421b3561\",\"https:\/\/x.com\/https:\/\/twitter.com\/BickertonHannah\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Q&A with Publicist Natalie Obando-Desai | whitefox","description":"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/","og_locale":"en_US","og_type":"article","og_title":"Q&A with Publicist Natalie Obando-Desai | whitefox","og_description":"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market.","og_url":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/","og_site_name":"Whitefox","article_publisher":"http:\/\/www.facebook.com\/wearewhitefox","article_published_time":"2022-10-18T13:57:35+00:00","article_modified_time":"2023-10-22T09:32:39+00:00","og_image":[{"width":1024,"height":630,"url":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15-1024x630.png","type":"image\/png"}],"author":"Hannah Bickerton","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BickertonHannah","twitter_site":"@wearewhitefox","twitter_misc":{"Written by":"Hannah Bickerton"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#article","isPartOf":{"@id":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/"},"author":{"name":"Hannah Bickerton","@id":"https:\/\/wearewhitefox.com\/#\/schema\/person\/b16956c8a191e57e9107ca6a84a73284"},"headline":"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market","datePublished":"2022-10-18T13:57:35+00:00","dateModified":"2023-10-22T09:32:39+00:00","mainEntityOfPage":{"@id":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/"},"wordCount":21,"publisher":{"@id":"https:\/\/wearewhitefox.com\/#organization"},"image":{"@id":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#primaryimage"},"thumbnailUrl":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15.png","keywords":["aspiring author","authors","book campaign","book marketing","book promotion","book title","books","independent publishing","indie author","indie publisher","insights","Marketing","marketing strategy","Natalie Obando-Desai","non-fiction","novel","PR","Promotion","Publicity","publishing","self-publisher","social media","whitefox","writers"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/","url":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/","name":"Q&A with Publicist Natalie Obando-Desai | whitefox","isPartOf":{"@id":"https:\/\/wearewhitefox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#primaryimage"},"image":{"@id":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#primaryimage"},"thumbnailUrl":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15.png","datePublished":"2022-10-18T13:57:35+00:00","dateModified":"2023-10-22T09:32:39+00:00","description":"Publicist and author Natalie Obando-Desai on defining your target readers, promoting in the US and standing out in a saturated market.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wearewhitefox.com\/q-and-a-with-natalie-obando-desai-2\/#primaryimage","url":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15.png","contentUrl":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2022\/10\/Case-Studies-and-QAs-15.png","width":2210,"height":1360},{"@type":"WebSite","@id":"https:\/\/wearewhitefox.com\/#website","url":"https:\/\/wearewhitefox.com\/","name":"Whitefox","description":"Your publishing partner","publisher":{"@id":"https:\/\/wearewhitefox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wearewhitefox.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wearewhitefox.com\/#organization","name":"Whitefox","url":"https:\/\/wearewhitefox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wearewhitefox.com\/#\/schema\/logo\/image\/","url":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2023\/10\/WF_RGB_Wordmark_Black.png","contentUrl":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2023\/10\/WF_RGB_Wordmark_Black.png","width":5697,"height":1080,"caption":"Whitefox"},"image":{"@id":"https:\/\/wearewhitefox.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/wearewhitefox","https:\/\/x.com\/wearewhitefox"]},{"@type":"Person","@id":"https:\/\/wearewhitefox.com\/#\/schema\/person\/b16956c8a191e57e9107ca6a84a73284","name":"Hannah Bickerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wearewhitefox.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad8278a3761279863d148c3b5a877196?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad8278a3761279863d148c3b5a877196?s=96&d=mm&r=g","caption":"Hannah Bickerton"},"description":"Hannah has worked in marketing for nine years, specialising in strategy development for start-ups and EdTech companies. Having recently jumped across industries to join the Whitefox team, Hannah isn\u2019t a complete stranger to the publishing world with previous employment at Macmillan and TES Global. She is now dedicated to ensuring that anyone who has something interesting to say knows all about whitefox.","sameAs":["https:\/\/uk.linkedin.com\/in\/hannah-bickerton-421b3561","https:\/\/x.com\/https:\/\/twitter.com\/BickertonHannah"]}]}},"_links":{"self":[{"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/posts\/65556"}],"collection":[{"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/comments?post=65556"}],"version-history":[{"count":0,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/posts\/65556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/media\/65558"}],"wp:attachment":[{"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/media?parent=65556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/categories?post=65556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/tags?post=65556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}