{"id":60852,"date":"2020-02-28T16:30:54","date_gmt":"2020-02-28T16:30:54","guid":{"rendered":"https:\/\/www.wearewhitefox.com\/?p=60852"},"modified":"2023-10-12T08:28:21","modified_gmt":"2023-10-12T08:28:21","slug":"choosing-the-right-route-for-you-and-your-book","status":"publish","type":"post","link":"https:\/\/wearewhitefox.com\/choosing-the-right-route-for-you-and-your-book\/","title":{"rendered":"Self-publishing and traditional publishing: Choosing the right route for you and your book"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":60907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[1572,26,339],"acf":[],"yoast_head":"\nself-publishing and traditional publishing: choosing the right route<\/title>\n<meta name=\"description\" content=\"What separates traditional publishing from self-publishing? 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