{"id":59218,"date":"2019-08-07T16:30:20","date_gmt":"2019-08-07T15:30:20","guid":{"rendered":"https:\/\/www.wearewhitefox.com\/?p=59218"},"modified":"2023-10-12T08:28:38","modified_gmt":"2023-10-12T08:28:38","slug":"the-five-cs-of-social-media","status":"publish","type":"post","link":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/","title":{"rendered":"The five &#8216;C&#8217;s of social media"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":59222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[41,1283,1304,337,451,23,26,111,112,974,132,961],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The five &#039;C&#039;s of social media - Whitefox Marketing Assistant Gabrielle Johns<\/title>\n<meta name=\"description\" content=\"When you begin building your social presence, try to forget that you\u2019re online; instead treat each new follower like a friend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The five &#039;C&#039;s of social media - Whitefox Marketing Assistant Gabrielle Johns\" \/>\n<meta property=\"og:description\" content=\"When you begin building your social presence, try to forget that you\u2019re online; instead treat each new follower like a friend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Whitefox\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/wearewhitefox\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-07T15:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-12T08:28:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2210\" \/>\n\t<meta property=\"og:image:height\" content=\"1358\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Bickerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/BickertonHannah\" \/>\n<meta name=\"twitter:site\" content=\"@wearewhitefox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Bickerton\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/\"},\"author\":{\"name\":\"Hannah Bickerton\",\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/person\/b16956c8a191e57e9107ca6a84a73284\"},\"headline\":\"The five &#8216;C&#8217;s of social media\",\"datePublished\":\"2019-08-07T15:30:20+00:00\",\"dateModified\":\"2023-10-12T08:28:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/\"},\"wordCount\":7,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wearewhitefox.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg\",\"keywords\":[\"Author\",\"Facebook\",\"independent author\",\"indie author\",\"Instagram\",\"publishing\",\"Self-publishing\",\"social media\",\"Twitter\",\"write\",\"writer\",\"writing community\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/\",\"url\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/\",\"name\":\"The five 'C's of social media - Whitefox Marketing Assistant Gabrielle Johns\",\"isPartOf\":{\"@id\":\"https:\/\/wearewhitefox.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg\",\"datePublished\":\"2019-08-07T15:30:20+00:00\",\"dateModified\":\"2023-10-12T08:28:38+00:00\",\"description\":\"When you begin building your social presence, try to forget that you\u2019re online; instead treat each new follower like a friend.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#primaryimage\",\"url\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg\",\"contentUrl\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg\",\"width\":2210,\"height\":1358},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wearewhitefox.com\/#website\",\"url\":\"https:\/\/wearewhitefox.com\/\",\"name\":\"Whitefox\",\"description\":\"Your publishing partner\",\"publisher\":{\"@id\":\"https:\/\/wearewhitefox.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wearewhitefox.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wearewhitefox.com\/#organization\",\"name\":\"Whitefox\",\"url\":\"https:\/\/wearewhitefox.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2023\/10\/WF_RGB_Wordmark_Black.png\",\"contentUrl\":\"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2023\/10\/WF_RGB_Wordmark_Black.png\",\"width\":5697,\"height\":1080,\"caption\":\"Whitefox\"},\"image\":{\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/wearewhitefox\",\"https:\/\/x.com\/wearewhitefox\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/person\/b16956c8a191e57e9107ca6a84a73284\",\"name\":\"Hannah Bickerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wearewhitefox.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad8278a3761279863d148c3b5a877196?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad8278a3761279863d148c3b5a877196?s=96&d=mm&r=g\",\"caption\":\"Hannah Bickerton\"},\"description\":\"Hannah has worked in marketing for nine years, specialising in strategy development for start-ups and EdTech companies. Having recently jumped across industries to join the Whitefox team, Hannah isn\u2019t a complete stranger to the publishing world with previous employment at Macmillan and TES Global. She is now dedicated to ensuring that anyone who has something interesting to say knows all about whitefox.\",\"sameAs\":[\"https:\/\/uk.linkedin.com\/in\/hannah-bickerton-421b3561\",\"https:\/\/x.com\/https:\/\/twitter.com\/BickertonHannah\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The five 'C's of social media - Whitefox Marketing Assistant Gabrielle Johns","description":"When you begin building your social presence, try to forget that you\u2019re online; instead treat each new follower like a friend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/","og_locale":"en_US","og_type":"article","og_title":"The five 'C's of social media - Whitefox Marketing Assistant Gabrielle Johns","og_description":"When you begin building your social presence, try to forget that you\u2019re online; instead treat each new follower like a friend.","og_url":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/","og_site_name":"Whitefox","article_publisher":"http:\/\/www.facebook.com\/wearewhitefox","article_published_time":"2019-08-07T15:30:20+00:00","article_modified_time":"2023-10-12T08:28:38+00:00","og_image":[{"width":2210,"height":1358,"url":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg","type":"image\/jpeg"}],"author":"Hannah Bickerton","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/BickertonHannah","twitter_site":"@wearewhitefox","twitter_misc":{"Written by":"Hannah Bickerton"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#article","isPartOf":{"@id":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/"},"author":{"name":"Hannah Bickerton","@id":"https:\/\/wearewhitefox.com\/#\/schema\/person\/b16956c8a191e57e9107ca6a84a73284"},"headline":"The five &#8216;C&#8217;s of social media","datePublished":"2019-08-07T15:30:20+00:00","dateModified":"2023-10-12T08:28:38+00:00","mainEntityOfPage":{"@id":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/"},"wordCount":7,"commentCount":0,"publisher":{"@id":"https:\/\/wearewhitefox.com\/#organization"},"image":{"@id":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg","keywords":["Author","Facebook","independent author","indie author","Instagram","publishing","Self-publishing","social media","Twitter","write","writer","writing community"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/","url":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/","name":"The five 'C's of social media - Whitefox Marketing Assistant Gabrielle Johns","isPartOf":{"@id":"https:\/\/wearewhitefox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#primaryimage"},"image":{"@id":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg","datePublished":"2019-08-07T15:30:20+00:00","dateModified":"2023-10-12T08:28:38+00:00","description":"When you begin building your social presence, try to forget that you\u2019re online; instead treat each new follower like a friend.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wearewhitefox.com\/the-five-cs-of-social-media\/#primaryimage","url":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg","contentUrl":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2019\/08\/social-medi-e1564751996905.jpg","width":2210,"height":1358},{"@type":"WebSite","@id":"https:\/\/wearewhitefox.com\/#website","url":"https:\/\/wearewhitefox.com\/","name":"Whitefox","description":"Your publishing partner","publisher":{"@id":"https:\/\/wearewhitefox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wearewhitefox.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wearewhitefox.com\/#organization","name":"Whitefox","url":"https:\/\/wearewhitefox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wearewhitefox.com\/#\/schema\/logo\/image\/","url":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2023\/10\/WF_RGB_Wordmark_Black.png","contentUrl":"https:\/\/wearewhitefox.com\/wp-content\/uploads\/2023\/10\/WF_RGB_Wordmark_Black.png","width":5697,"height":1080,"caption":"Whitefox"},"image":{"@id":"https:\/\/wearewhitefox.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/wearewhitefox","https:\/\/x.com\/wearewhitefox"]},{"@type":"Person","@id":"https:\/\/wearewhitefox.com\/#\/schema\/person\/b16956c8a191e57e9107ca6a84a73284","name":"Hannah Bickerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wearewhitefox.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad8278a3761279863d148c3b5a877196?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad8278a3761279863d148c3b5a877196?s=96&d=mm&r=g","caption":"Hannah Bickerton"},"description":"Hannah has worked in marketing for nine years, specialising in strategy development for start-ups and EdTech companies. Having recently jumped across industries to join the Whitefox team, Hannah isn\u2019t a complete stranger to the publishing world with previous employment at Macmillan and TES Global. She is now dedicated to ensuring that anyone who has something interesting to say knows all about whitefox.","sameAs":["https:\/\/uk.linkedin.com\/in\/hannah-bickerton-421b3561","https:\/\/x.com\/https:\/\/twitter.com\/BickertonHannah"]}]}},"_links":{"self":[{"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/posts\/59218"}],"collection":[{"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/comments?post=59218"}],"version-history":[{"count":0,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/posts\/59218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/media\/59222"}],"wp:attachment":[{"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/media?parent=59218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/categories?post=59218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearewhitefox.com\/wp-json\/wp\/v2\/tags?post=59218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}