{"id":1526,"date":"2014-02-12T13:18:17","date_gmt":"2014-02-12T13:18:17","guid":{"rendered":"http:\/\/wearewhitefox.com\/?p=1526"},"modified":"2014-02-12T13:18:17","modified_gmt":"2014-02-12T13:18:17","slug":"when-a-brand-is-not-a-brand","status":"publish","type":"post","link":"https:\/\/wearewhitefox.com\/when-a-brand-is-not-a-brand\/","title":{"rendered":"When a Brand is not a Brand"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[135,136,98,31,100,137,19,138,139,140,88,134],"acf":[],"yoast_head":"\nWhen a Brand is not a Brand | whitefox<\/title>\n<meta name=\"description\" content=\"In this week's post: books, brands, authors, and much-judged covers. 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