Whitefox worked closely with Jamie Waller to ensure the project’s success. The team designed a bespoke publishing and distribution plan that could meet the strict deadlines while ensuring high quality and wide reach. The editorial process was expedited, but without compromising the book’s integrity. The partnership also facilitated the release across multiple formats – trade paperback, eBook and audiobook – allowing it to reach readers through their preferred platforms.

The Dyslexic Edge was successfully launched on 12 September 2024, just ahead of Dyslexia Awareness Week and other important industry events. Jamie’s initiative to offer free signed copies to schools drew significant attention, reinforcing the book’s educational mission. Waller’s participation during Dyslexia Awareness Week helped to further raise the profile of the book. This strategic approach ensured that The Dyslexic Edge became not just a book but a movement, promoting the strengths of dyslexia, a critical tool for educators, entrepreneurs, parents and anyone interested in self-improvement and unlocking dyslexic thinking.