Whitefox worked with Helen to shape a publishing plan that would reflect both the urgency and intellectual rigour of her story. We advised a demy-format hardback with a bold yet thoughtful cover design, one that would hold its own on literary shelves while appealing to a broad readership.

In partnership with one of our trusted publicity collaborators, we supported a focused PR campaign to amplify the book’s reach. The results included major national coverage in The Observer, The i Paper, Mail, The Irish Independent and The New Statesman, among others. We also supported a series of events, including a widely attended conversation with Sarah LeFanu at Waterstones Bristol.

Since launch, Childless by Choice has received widespread attention, sparking thoughtful debate and resonating with readers across generations. Its blend of memoir, cultural commentary and literary insight has opened up space for a long-overdue conversation about voluntary childlessness, feminism and ageing. Helen’s powerful voice – combined with strategic production and publicity – ensured the book was not only well received, but also well positioned in a competitive market.