The art of transforming books into brands: A Q&A with Marketing Campaign Designer, Samar Habib, FutureBook’s Freelancer of the Year 2024

In this Q&A, we sat down with Samar Habib, a distinguished creative multimedia designer based in London who brings 25 years of high-profile publishing industry experience to the table. We discussed his long career as a multimedia designer. He covers his journey into the profession, changes in the design industry, the value of freelancers and the complexities of creating marketing campaigns. He also shares his thoughts on the evolution of design in publishing and his career highlights.

Inspiring a new generation of readers.

Most of us remember a book that had a big effect on us when we were growing up. Perhaps we found it at home, or maybe a teacher introduced us to a great story at school. However we came across it, it's vital that we provide the same opportunity for discovery to children today to encourage them to get into reading early on. But what are kids reading these days? And which stories are capturing their imaginations now?