Welcome to the whitefox blog, featuring musings on the future of publishing and interviews with authors, publishers, agents, designers and more.

Who cares? On good editing

By | Editing, Insight | No Comments

It is a truth universally acknowledged that all manuscripts, however accomplished the writer may be, benefit from a professional edit. But editing itself is not one single template solution to a problem. whitefox recently reached out to the wonderful NY Book Editors and we shared our respective experiences of what we think really matters to writers. It is about trying to match writers and editors. It is about finding editors who really care about their craft and their reputation. It is about knowing when writers are ready for the right sort of intervention. Good editing isn’t something you just pick up from doing a course. In the end, you have to get stuck in, gain experience and learn the nuances you go along. And know that what you do really matters to the new books you are helping into the world.

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Q&A with Editor Helen Coyle

By | Editing, Freelance, Network, Uncategorized | No Comments

We interviewed Helen Coyle, a ghostwriter and editor living in Buenos Aires. She has seven years’ experience of freelancing for publishers including Hodder & Stoughton, Penguin, Sceptre, Canongate and Hutchinson. She is the co-author of two New York Times number two bestsellers and has edited numerous UK bestsellers in practically every genre from literary fiction to self-help. She specialises in structural editing, and loves mentoring authors.

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Books for Brands Vol. 4

By | Brand Publishing, Digital, Uncategorized | No Comments

Throughout this month, the whitefox Books for Brands series will highlight excellent manifestations of creative content marketing from around the world, revealing the power of editorial content, and books in particular, in elevating a brand’s visibility and credibility.

Kayla Itsines is a fitness entrepreneur who has built an international community of 5 million followers via Instagram. Itsines started on Instagram in 2014. When she reached 150 followers, she released an ebook that was a collection of workout routines, which she priced at £65.

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Q&A with Translator Becky Crook

By | Editing, Interview, Network, Translation | No Comments

We spoke to Becky Crook, a writer and literary translator of Norwegian and German novels into English. She has a degree in Linguistics from Seattle Pacific University. In 2010 she founded SAND, a biannual English literary journal in Berlin, now in its 6th year. After moving to the Netherlands in 2012, she began working primarily as a literary translator, editor and creative project manager. Her family moved again in 2014 to the pacific northwest in the U.S., where she has continued translations while writing her first novel. She lives on Bainbridge Island with her husband and young daughter.

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Q&A with Editor Sophie Davies

By | Editing, Interview, Network | No Comments

Sophie Davies has worked in writing and editing roles at Thomson Reuters and the British Museum, among others. In 2013, she went freelance upon moving abroad, settling first in Buenos Aires, then in Rio de Janeiro. She has provided freelance editorial services including editing and copywriting to a number of clients, and has also written for a diverse selection of media from South America, including The Economist, the Thomson Reuters Foundation, S&P Global Market Intelligence and The Art Newspaper­­. She also edits an independent arts and culture magazine called The Kurios.

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Books for Brands Vol. 3

By | Uncategorized | No Comments

The third case study from our Books for Brands series features a company that has enjoyed rampant global success. Innocent drinks are a standout company for several reasons and their publishing strategy has taken them even further, effectively solidifying their friendly and personable brand.

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