Welcome to the whitefox blog, featuring musings on the future of publishing and interviews with authors, publishers, agents, designers and more.

Q&A with Mark Watkins, Founder of The Hawaii Project

By | Digital | No Comments

We spoke to Mark Watkins, the founder of The Hawaii Project, a new book discovery engine. Mark was previously CEO and co-founder of goby, a mobile recommendation engine for finding fun things to do, and VP of engineering at Endeca, a search platform, since acquired by Oracle. From his home in Hawaii, Mark told us about the motivation behind setting up the new platform, the difference between The Hawaii Project and other recommendation engines and what this means for self-published books.

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Q&A with Co-founder of NearSt, Nick Brackenbury

By | Uncategorized | No Comments

We spoke to Nick Brackenbury, co-founder of new company NearSt, which has been making the news for bringing convenience back to physical stores. Their book-locating and delivery service allows you to search nearby shops for the book you’re after and have it delivered to you within an hour. We asked him about the company’s conception, their behemoth competitor Amazon and his favourite books.

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Q&A with Anna Hughes, Founder of The Pigeonhole

By | Uncategorized | No Comments

We spoke to Anna Hughes, founder and editorial director of The Pigeonhole. Anna has been working in the publishing industry for over a decade. She has had a brief fling with the Erotic Review, a minor assignation with Condé Nast and a long and complicated relationship with Random House. She then swapped sides and went to see how the other half lived at Peter Fraser & Dunlop, before jacking in the traditional and going rogue with The Pigeonhole. In 2015 she was named a Rising Star and shortlisted as Digital Achiever of the Year. She tells us she is actually rather disgusted by pigeons.

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Q&A with Founder of The Owl Field Michel Lafrance

By | Interview, Startup | No Comments

We interviewed Michel Lafrance, the founder and managing director of The Owl Field, a 3D audio storytelling production company. His work received the bronze award for The Bookseller FutureBook BookTech Company of the Year 2015. Here we speak to him about the beginnings of his company, the source of The Owl Field’s content and which genre lends itself particularly well to a 3D audio experience.

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Author Tipsheet: Ben Galley

By | Author, Guest Post | No Comments

We asked Ben Galley, author and self-publishing consultant, for some author marketing best practices. Read on for practical advice from a self-publishing veteran with a loyal following and a thriving writing career. If you like Ben’s tips but want to take things a step further with one-on-one support from the man himself, get in touch by emailing info@wearewhitefox.com.

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Q&A with Publishizer’s Guy Vincent

By | Digital, Publishing & Consultancy, Self publishing, Startup | No Comments

We spoke to Guy Vincent, founder of crowd-publishing startup Publishizer. Publishizer allows authors to gather pre-orders for their books in order to be matched with the publisher or publishing service providers that are best for them. Guy elaborated on the challenging initial period of setting up his business, the future of publishing and why we should be looking to data for our answers.

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