What do we call it now?

By September 12, 2013 Digital No Comments

So we are looking at tweaking our website as quite a lot has happened in the year or so since it went live, and one of our Californian contacts has said (and I quote),

The word content makes me want to shudder”.

Dear God, it has taken publishers years to become comfortable with the c word. What are we supposed to call it now?

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