Getting Physical
By John Bond • • 0 min read
Interesting to read last week about the positive financial results posted by Clays within the St Ives Group, and the increasing importance of self-publishing as more and more writers are interested in ordering physical printed copies of their books.
Digital still gets the pulses of those who would disintermediate racing. E = KDP = DIY success. But we all know how much more complicated publishing and spreading the word can be. Whether for marketing and PR or for selling wherever you are able, lots and lots of indie writers still want to feel a physical, professionally printed manifestation of their endeavours.
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John Bond
John has been involved in publishing for more than thirty years. He held senior positions at Penguin and at HarperCollins, where he was on the main board for nine years, running sales, marketing and publishing divisions including the 4th Estate imprint and their stable of award-winning authors such as Hilary Mantel, Jonathan Franzen and Nigel Slater. He co-founded Whitefox in 2012 on the principle that the future of successful publishing would be based upon external managed services and agile, creative collaboration with the highest quality specialists. Nothing that has happened since has dissuaded him of this view.