Category Archives: Uncategorized

Getting Physical

By | Insight, Uncategorized | No Comments

Interesting to read last week about the positive financial results posted by Clays within the St Ives Group, and the increasing importance of self-publishing as more and more writers are interested in ordering physical printed copies of their books.

Digital still gets the pulses of those who would disintermediate racing. E = KDP = DIY success. But we all know how much more complicated publishing and spreading the word can be. Whether for marketing and PR or for selling wherever you are able, lots and lots of indie writers still want to feel a physical, professionally printed manifestation of their endeavours.

Publishing Globally

By | Editing, Freelance, Insight, Network, Translation, Uncategorized | No Comments

Last month, we profiled a series of publishing freelancers and literary scenes thriving outside the pre-established centres of London and New York. London’s publishing industry, as evidenced by Stephen Page’s call to action at Derby University last month, is becoming increasingly aware of the need for an industry less concentrated in certain locations and on a certain demographic of people.

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Q&A with Editor Helen Coyle

By | Editing, Freelance, Network, Uncategorized | No Comments

We interviewed Helen Coyle, a ghostwriter and editor living in Buenos Aires. She has seven years’ experience of freelancing for publishers including Hodder & Stoughton, Penguin, Sceptre, Canongate and Hutchinson. She is the co-author of two New York Times number two bestsellers and has edited numerous UK bestsellers in practically every genre from literary fiction to self-help. She specialises in structural editing, and loves mentoring authors.

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Books for Brands Vol. 4

By | Brand Publishing, Digital, Uncategorized | No Comments

Throughout this month, the whitefox Books for Brands series will highlight excellent manifestations of creative content marketing from around the world, revealing the power of editorial content, and books in particular, in elevating a brand’s visibility and credibility.

Kayla Itsines is a fitness entrepreneur who has built an international community of 5 million followers via Instagram. Itsines started on Instagram in 2014. When she reached 150 followers, she released an ebook that was a collection of workout routines, which she priced at £65.

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Books for Brands Vol. 3

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The third case study from our Books for Brands series features a company that has enjoyed rampant global success. Innocent drinks are a standout company for several reasons and their publishing strategy has taken them even further, effectively solidifying their friendly and personable brand.

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Books for Brands Vol. 2

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SokoGlam is an e-commerce start-up that sold Korean beauty products to the US and UK. The site gained popularity through its blog written by co-founder, Charlotte Cho. The blog featured information and stories about each product, including features on skincare and make-up and trends in the marketplace. The beauty market, particularly in Asian e-commerce, was crowded and SokoGlam had several direct competitors.

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Now We Are Four

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This month, whitefox celebrates our 4th birthday. And even though the business has developed and grown and found many hundreds of bespoke publishing solutions over that period, we thought it might be interesting to look at some of the big questions that just won’t go away for writers, publishers and content owning brands within our ever evolving, fascinating world.

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