Category Archives: Publishing & Consultancy

7 Tips for Publishers’ Websites

By | Brand Publishing, Design, Digital, Freelance, Grads, Guest Post, Publishing & Consultancy, Self publishing, Students | No Comments

Alejandra Rodriguez Creixell was an intern at whitefox and a Publishing MA student at UCL. She is currently designing a booklet for Waterstones Gower Street and searching for a job in publishing or marketing. Here she shares some key findings from her MA research on publishers’ websites and their effectiveness.

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Rita Ora and a new model of self-publishing

By | Author, Ghostwriters, Network, Publishing & Consultancy, Self publishing | No Comments

whitefox were recently involved in the publication of an unauthorised biography of chart-topping singer and X-Factor judge Rita Ora.
Authors Douglas Wight and Jennifer Wiley came to whitefox while they were deliberating how to publish their book. After researching and writing the book, they were in the unusual situation of securing a serial deal with a national newspaper before they had a publisher in place. They had interest from publishers and a concrete offer but for a variety of reasons the traditional route didn’t appeal to them on this occasion. Wight approached whitefox and in a matter of weeks Hot Right Now, A Definitive Biography of Rita Ora was being sold on Amazon and in WHSmiths nationwide.

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An interview with freelancer Jill Sawyer

By | Design, Editing, Freelance, Interview, Publishing & Consultancy, Self publishing | No Comments

There’s so much talk at the moment about the growing freelancer economy, the pluses and pitfalls of going solo, that it isn’t always easy to differentiate between the reality and the myths of striking out on your own. So to try and understand what it is really like, whitefox has been talking to Jill Sawyer. Jill has been freelance for 3 years, working as an editor, typesetter and project manager for a number of individual and company clients. Previously, she worked at DK and Scholastic.

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Outliers rather than outsiders

By | Author, Digital, Freelance, Network, Publishing & Consultancy, Self publishing | No Comments

You would had to have been on a long vacation from planet publishing not to be aware of the high profile success stories in and around indie publishing from the last few years. Hugh Howey. Joanna Penn. Amanda Hocking. No matter which routes to market they have ended up taking, these are the often-quoted big beasts, the patron saints of DIY.

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The Author-Editor Relationship

By | Author, Editing, Freelance, Insight, Network, Publishing & Consultancy, Self publishing | No Comments

For many, to imagine a life dedicated to writing is to imagine long stretches of isolation, endless internal battles and unwavering determination. While this must hold true for many, in the cases of several well-known authors, the ubiquitous presence of the editor is often overlooked. Here are a few key author-editor relationships that many of us owe our favourite books to, plus one that left considerable controversy in its wake.

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The Good Gone Girl on the Train: Ageless?

By | Publishing & Consultancy | No Comments

In a BBC poll this week, Citizen Kane was voted the greatest ever American film. Again. What is perhaps more interesting is how few recent films there were featuring on the list (the most contemporary being Steve McQueen’s 12 Years a Slave ). This could, of course, be because it takes time and perspective for a piece of work to be deemed worthy of such critical acknowledgement. Or it could be that the studios, responsible, lest we forget, for Casablanca and The Godfather, for Singing in the Rain and 2001: A Space Odyssey just don’t want to make those kinds of films any more. I wonder if it is possible to draw analogies with book publishing.

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Q&A with Author Alison Baverstock

By | Publishing & Consultancy | No Comments

Dr Alison Baverstock is author The Naked Author: a complete guide to self-publishing (Bloomsbury). A former publisher, she jointly founded MA Publishing at Kingston University. A long-time commentator on the publishing industry, her academic research into self-publishing over the past five years has both challenged much traditional thinking, and given heart to many writers. She is currently celebrating the addition of a self-publishing module in The Kingston MA publishing course.

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