Category Archives: Network

Rita Ora and a new model of self-publishing

By | Author, Ghostwriters, Network, Publishing & Consultancy, Self publishing | No Comments

whitefox were recently involved in the publication of an unauthorised biography of chart-topping singer and X-Factor judge Rita Ora.
Authors Douglas Wight and Jennifer Wiley came to whitefox while they were deliberating how to publish their book. After researching and writing the book, they were in the unusual situation of securing a serial deal with a national newspaper before they had a publisher in place. They had interest from publishers and a concrete offer but for a variety of reasons the traditional route didn’t appeal to them on this occasion. Wight approached whitefox and in a matter of weeks Hot Right Now, A Definitive Biography of Rita Ora was being sold on Amazon and in WHSmiths nationwide.

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Outliers rather than outsiders

By | Author, Digital, Freelance, Network, Publishing & Consultancy, Self publishing | No Comments

You would had to have been on a long vacation from planet publishing not to be aware of the high profile success stories in and around indie publishing from the last few years. Hugh Howey. Joanna Penn. Amanda Hocking. No matter which routes to market they have ended up taking, these are the often-quoted big beasts, the patron saints of DIY.

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The Author-Editor Relationship

By | Author, Editing, Freelance, Insight, Network, Publishing & Consultancy, Self publishing | No Comments

For many, to imagine a life dedicated to writing is to imagine long stretches of isolation, endless internal battles and unwavering determination. While this must hold true for many, in the cases of several well-known authors, the ubiquitous presence of the editor is often overlooked. Here are a few key author-editor relationships that many of us owe our favourite books to, plus one that left considerable controversy in its wake.

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More freelancers, fewer office parties

By | Events, Freelance, Network | No Comments

An astonishing statistic this week: nearly one fifth of Londoners are registered as self-employed. Actually, looking at the publishing industry landscape, it’s not all that surprising. As businesses across a range of industries look to cut overheads, reducing the number of in-house staff and relying on outsourcing jobs to freelancers is an increasingly popular option.

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Would you like fries with that?

By | Network | No Comments

It is a standing joke in our office quite how many recommendations I personally have on LinkedIn for Magazines, despite having spent pretty much my entire working life in book publishing. And I have a pretty good idea of why this happens. And I love LinkedIn. We have connected to many, many terrific new people in our network through it. But endorsing me for something that reflects the skills of the endorser raises an interesting conundrum for a community such as whitefox.

Scale. It always comes back to scale. How big can the network be? How quickly can thousands become tens of thousands?

But the bigger the network, the more strain on the reason the network has any value in the first place. How can I trust information where an individual is rating their own skill or specialism and they are in control of the endorsement? With ease and speed comes risk. If I don’t know you, how do I know whether I’m wasting my time and my money?

I keep reminding my children that in the future, the one-to-many online marketplace for paid services will be the norm. That their reputation will be their biggest asset. It will give them more flexibility and freedom, if perhaps less protection. It represents an opportunity. But for this model to deliver customer satisfaction there needs to be a level of transparency and accountability which currently doesn’t seem to exist in some of these new gargantuan work hives, racking up numbers of jobs fulfilled like hamburgers served at McDonald’s.

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