Last week The Bookseller reported that big Publishers in the US are giving away $250m in free e-books as part of the Obama scheme. While this is a great initiative that will make children with low-income families (but who can afford e-readers) have easier access to discovering reading, this alone will not be not enough. Yes, it is tempting to throw money (or free books) at the problem, but doing so only creates a temporary fix. If we truly want to get to the root of the problem, we have to dig deeper.
Category Archives: Insight
Richard Nash is a strategist and serial entrepreneur in culture and media. He advises numerous start-ups in digital media and consults with corporations on using narrative to grow their business.
whitefox CEO John Bond describes the age of the specialist, where there is real value in exact knowledge and skill. In a world obsessed with peer review and a marketplace driven by innovation, the big winners will be those who aspire to be better than the rest. This article first appeared in the Publishers Weekly London Show Daily on April 16th 2013.