Category Archives: Insight

Leveraging Life: Outsourcing and Freelancing

By | Author, Freelance, Insight, Publishing & Consultancy, Uncategorized | No Comments

Among the plethora of life coaches, juicing gurus and diet plans clogging the arteries of the bestseller lists in January, it has been fascinating to see in amongst them Rob Moore’s Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle. Outsourcing and freelancing. Now it seems to be a lifestyle choice. How can specialists help buy you time and make you more efficient? Something the publishing industry has been wrestling with for years. Gradually, it seems, the material advantages of efficiency and flexibility are being championed by more and more converts.

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2016: The Year of Publishing Dangerously

By | Brand Publishing, Insight, Publishing & Consultancy, Self publishing | No Comments

I always like scouring the top 100 best-selling titles on amazon.co.uk on the first day of the New Year. All life is there. It’s the publishing equivalent of seeing the leaves fall from the trees as the seasons change. There are still some celebrity memoirs and humour books hanging around after their Christmas gifting peak. And the colouring books of course. But they have now been joined by a host of self-help, diet and detox titles, jostling for prominence after the excesses of the holidays.

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Happy New Publishing

By | Author, Freelance, Insight, Network, Publishing & Consultancy, Self publishing, Startup | No Comments

This year, whitefox will celebrate four years of trying to create a new business model within the world of publishing. Many of the conversations we were having back in late 2011 and early 2012 which must have seemed somewhat outlandish or unnecessary to some people are now taken for granted. No one now blinks at the talk of more outsourcing, the need to bring down fixed-costs, the drive for greater trust, transparency and quality, vetted services within self-publishing. It is accepted that freelance professionals will play an increasingly important role operating in the space between writers and readers.

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Caring and Sharing: Received descriptive wisdoms

By | Digital, Insight, Publishing & Consultancy, Startup | No Comments

In our experience, there are plenty of pure play tech companies merely succeeding in negotiating investment bingo ( if you include the magic words mobile / crowd-funding / marketplace / freemium / data / platform in your ten slide deck ) and lots of seemingly analogue 20th century businesses expanding rapidly, but who may have taken five or more years to prove their particular concept by doing good, recommendable work and start making profits.

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Buyer Beware

By | Author, Brand Publishing, Editing, Insight, Publishing & Consultancy | No Comments

It was hard to ignore the overriding sense from all authors attending the recent Bookseller Author Day conference of the desire for greater transparency, regardless of whether you are traditionally published or not. So it is in that spirit that I tell of a conversation this week with a writer whitefox has worked with over the past year, someone without an agent but with a finished manuscript, looking ideally for a traditional publishing partner. Through his own networking, he seems to have found someone potentially interested, a known publisher with many years of output. This publisher has offered him this proposal: they will publish his book, on the understanding that he contributes £9,000 towards the editorial process.

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The Author-Editor Relationship

By | Author, Editing, Freelance, Insight, Network, Publishing & Consultancy, Self publishing | No Comments

For many, to imagine a life dedicated to writing is to imagine long stretches of isolation, endless internal battles and unwavering determination. While this must hold true for many, in the cases of several well-known authors, the ubiquitous presence of the editor is often overlooked. Here are a few key author-editor relationships that many of us owe our favourite books to, plus one that left considerable controversy in its wake.

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