Category Archives: Insight

Happy New Publishing

By | Author, Freelance, Insight, Network, Publishing & Consultancy, Self publishing, Startup | No Comments

This year, whitefox will celebrate four years of trying to create a new business model within the world of publishing. Many of the conversations we were having back in late 2011 and early 2012 which must have seemed somewhat outlandish or unnecessary to some people are now taken for granted. No one now blinks at the talk of more outsourcing, the need to bring down fixed-costs, the drive for greater trust, transparency and quality, vetted services within self-publishing. It is accepted that freelance professionals will play an increasingly important role operating in the space between writers and readers.

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Caring and Sharing: Received descriptive wisdoms

By | Digital, Insight, Publishing & Consultancy, Startup | No Comments

In our experience, there are plenty of pure play tech companies merely succeeding in negotiating investment bingo ( if you include the magic words mobile / crowd-funding / marketplace / freemium / data / platform in your ten slide deck ) and lots of seemingly analogue 20th century businesses expanding rapidly, but who may have taken five or more years to prove their particular concept by doing good, recommendable work and start making profits.

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Buyer Beware

By | Author, Brand Publishing, Editing, Insight, Publishing & Consultancy | No Comments

It was hard to ignore the overriding sense from all authors attending the recent Bookseller Author Day conference of the desire for greater transparency, regardless of whether you are traditionally published or not. So it is in that spirit that I tell of a conversation this week with a writer whitefox has worked with over the past year, someone without an agent but with a finished manuscript, looking ideally for a traditional publishing partner. Through his own networking, he seems to have found someone potentially interested, a known publisher with many years of output. This publisher has offered him this proposal: they will publish his book, on the understanding that he contributes £9,000 towards the editorial process.

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The Author-Editor Relationship

By | Author, Editing, Freelance, Insight, Network, Publishing & Consultancy, Self publishing | No Comments

For many, to imagine a life dedicated to writing is to imagine long stretches of isolation, endless internal battles and unwavering determination. While this must hold true for many, in the cases of several well-known authors, the ubiquitous presence of the editor is often overlooked. Here are a few key author-editor relationships that many of us owe our favourite books to, plus one that left considerable controversy in its wake.

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Making time to read

By | Guest Post, Insight, Publishing & Consultancy, Students | No Comments

Last week The Bookseller reported that big Publishers in the US are giving away $250m in free e-books as part of the Obama scheme. While this is a great initiative that will make children with low-income families (but who can afford e-readers) have easier access to discovering reading, this alone will not be not enough. Yes, it is tempting to throw money (or free books) at the problem, but doing so only creates a temporary fix. If we truly want to get to the root of the problem, we have to dig deeper.

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