So when is a start-up no longer classified as a start-up? I remember hearing one entrepreneur pose such a question on a conference platform a few years back somewhere in London. And their answer? “I’ll finally say I don’t run a start up when I stop getting asked to speak at events such as this.”
Category Archives: Insight
Interesting to read last week about the positive financial results posted by Clays within the St Ives Group, and the increasing importance of self-publishing as more and more writers are interested in ordering physical printed copies of their books.
Digital still gets the pulses of those who would disintermediate racing. E = KDP = DIY success. But we all know how much more complicated publishing and spreading the word can be. Whether for marketing and PR or for selling wherever you are able, lots and lots of indie writers still want to feel a physical, professionally printed manifestation of their endeavours.
Last month, we profiled a series of publishing freelancers and literary scenes thriving outside the pre-established centres of London and New York. London’s publishing industry, as evidenced by Stephen Page’s call to action at Derby University last month, is becoming increasingly aware of the need for an industry less concentrated in certain locations and on a certain demographic of people.
It is a truth universally acknowledged that all manuscripts, however accomplished the writer may be, benefit from a professional edit. But editing itself is not one single template solution to a problem. whitefox recently reached out to the wonderful NY Book Editors and we shared our respective experiences of what we think really matters to writers. It is about trying to match writers and editors. It is about finding editors who really care about their craft and their reputation. It is about knowing when writers are ready for the right sort of intervention. Good editing isn’t something you just pick up from doing a course. In the end, you have to get stuck in, gain experience and learn the nuances you go along. And know that what you do really matters to the new books you are helping into the world.
Content focused on healthy living and looking good was popular long before the advent of social media. The difference now is that platforms like Instagram and Youtube have made the visual manifestations of health and beauty so quantifiably accessible that, for many, gazing at an avocado has become both commercially relevant and a beautifully framed creative lifestyle choice.
Although it may be a little early to start predicting hard and fast trends, the recent successes of two to all intents and purposes self-published health books may be highlighting an interesting phenomenon. Anxiety Rebalance by Carl Vernon made the overall Amazon UK bestseller list last month and is still hanging in and around the top 20. Learn to Live by Mats and Susan Billmark stayed on the top of the Swedish bestseller list for weeks last year and its English release looks to be following suit.
On reading Geoffrey Household’s 1939 classic thriller Rogue Male, I was intrigued to see the word free-lance hyphenated and it got us thinking about the original derivation of the term that is the very basis of the whitefox business model. Opinion is divided as to when the word or words were first used. But the general consensus seems to be the early 19th century, possibly within Walter Scott’s Ivanhoe referencing the mercenary fighters of their day.
whitefox CEO John Bond takes a newer breed of self-publishing, in the form of illustrated colour projects, into consideration:
When we think of successful indie publishing, there is a synaptic shortcut which takes us quickly to genre fiction, to crime and romance and, inevitably, to Kindle.
Felix Wolf shares his perspective on Germany’s evolving publishing scene with his piece Independent professionals in Germany: Publishing houses may soon find themselves in competition against self-publishers for the best freelance editors.