On reading Geoffrey Household’s 1939 classic thriller Rogue Male, I was intrigued to see the word free-lance hyphenated and it got us thinking about the original derivation of the term that is the very basis of the whitefox business model. Opinion is divided as to when the word or words were first used. But the general consensus seems to be the early 19th century, possibly within Walter Scott’s Ivanhoe referencing the mercenary fighters of their day.
Category Archives: Insight
whitefox CEO John Bond takes a newer breed of self-publishing, in the form of illustrated colour projects, into consideration:
When we think of successful indie publishing, there is a synaptic shortcut which takes us quickly to genre fiction, to crime and romance and, inevitably, to Kindle.
Felix Wolf shares his perspective on Germany’s evolving publishing scene with his piece Independent professionals in Germany: Publishing houses may soon find themselves in competition against self-publishers for the best freelance editors.
Just over three years ago, whitefox was approached by one of the larger on-line freelance marketplaces (they had raised $ millions) to see if we’d be interested in helping them curate the part of their platform that related to publishing. I am assuming at the time a number of requests went out to different sectors. It didn’t happen. We said no. I’ve no idea if anyone said yes. But it got us thinking at the time about the old adage, how does the guy who drives the snow plough get to work in the morning? Or more accurately, who is curating the curators?
We canvassed the opinions of a few of our most successful self-publishing authors, Dan Gennoe, Tom Vaughan and Gerald Weaver, to compile a list of selling and marketing tips that work for self-publishing authors. Tried and tested but by no means perfect, here are 10 things to keep in mind.
Among the plethora of life coaches, juicing gurus and diet plans clogging the arteries of the bestseller lists in January, it has been fascinating to see in amongst them Rob Moore’s Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle. Outsourcing and freelancing. Now it seems to be a lifestyle choice. How can specialists help buy you time and make you more efficient? Something the publishing industry has been wrestling with for years. Gradually, it seems, the material advantages of efficiency and flexibility are being championed by more and more converts.
I always like scouring the top 100 best-selling titles on amazon.co.uk on the first day of the New Year. All life is there. It’s the publishing equivalent of seeing the leaves fall from the trees as the seasons change. There are still some celebrity memoirs and humour books hanging around after their Christmas gifting peak. And the colouring books of course. But they have now been joined by a host of self-help, diet and detox titles, jostling for prominence after the excesses of the holidays.