Category Archives: Digital
Throughout this month, the whitefox Books for Brands series will highlight excellent manifestations of creative content marketing from around the world, revealing the power of editorial content, and books in particular, in elevating a brand’s visibility and credibility.
Kayla Itsines is a fitness entrepreneur who has built an international community of 5 million followers via Instagram. Itsines started on Instagram in 2014. When she reached 150 followers, she released an ebook that was a collection of workout routines, which she priced at £65.
In our experience, there are plenty of pure play tech companies merely succeeding in negotiating investment bingo ( if you include the magic words mobile / crowd-funding / marketplace / freemium / data / platform in your ten slide deck ) and lots of seemingly analogue 20th century businesses expanding rapidly, but who may have taken five or more years to prove their particular concept by doing good, recommendable work and start making profits.
Andri Nel runs a digital publishing company called Digi-Taal and is completing her MA in Digital Publishing. Before coming to the UK she completed her undergraduate and honours degrees in Publishing at the University of Pretoria in South Africa and worked on numerous digital publishing projects with both authors and publishers. She is driven by a passion for publishing and the process behind creating books.
Alejandra Rodriguez Creixell was an intern at whitefox and a Publishing MA student at UCL. She is currently designing a booklet for Waterstones Gower Street and searching for a job in publishing or marketing. Here she shares some key findings from her MA research on publishers’ websites and their effectiveness.
You would had to have been on a long vacation from planet publishing not to be aware of the high profile success stories in and around indie publishing from the last few years. Hugh Howey. Joanna Penn. Amanda Hocking. No matter which routes to market they have ended up taking, these are the often-quoted big beasts, the patron saints of DIY.
Yesterday it was reported that Amazon was in the midst of R&D for one of its most radical projects to date. Seemingly expanding the footprint of the brand as far as it will go, the blueprints for the project were unearthed by GeekWire and would make the launch of Kindle, Prime and maybe even Amazon delivery drones pale in comparison. So what is this new top secret project?