Category Archives: Brand Publishing

whitefox interview James Hoffmann about turning his hit coffee blog into a book

By | Author, Brand Publishing, Business, Guest Post, Insight, Interview, Self publishing, Startup, Writing | No Comments

I’d started writing online as a way to share what I was learning in the industry, and when I hit 10 years I realised that I had created hundreds of posts, and within all of it there was probably a narrative and collection of the best that would be valuable if arranged and brought together in a book. I think people read books differently to how they read online, and people wouldn’t want to navigate through hundreds of webpages – but the experience of sitting and reading would be much more enjoyable. I love books, well-made books. and the idea of creating a very limited run to mark a milestone also appealed to me.

Read More

Nominate: The Unsung Heroes of Publishing 2017

By | Agents, Author, Brand Publishing, Design, Digital, Editing, Events, Freelance, Ghostwriters, Grads, Network, Publishing & Consultancy, Self publishing, Startup, Students, Translation | No Comments

Unsung Heroes 2017

It’s that time of year again: time to spread goodwill and show some appreciation for your favourite colleagues, freelancers and employees. After last year’s inaugural vote, we are particularly looking forward to this year’s Unsung Heroes of Publishing campaign, where we hope to highlight a new group of exceptional publishing specialists.

This year, we’d once again like your help shining a light on publishing professionals who are particularly talented, enterprising and trusted in their respective roles, but who may not have received the broader recognition they deserve. Last year’s campaign confirmed what great stock authors put in their editors and designers. This year we want to celebrate some of publishing’s less visible – and less lionised – contributors, with a focus on the breadth of disciplines needed to make good books happen.

Whether you want to sing the praises of your production controller or recognise your recipe developer, we’re hoping for a range of submissions that reflects the diverse skillset each book represents. We’d particularly encourage you to nominate members of the freelance community, on whom so much of publishing depends but who, by the nature of what they do, often fly under the radar.

Whoever they are, if they deserve a pat on the back, send us an email below or to info@wearewhitefox.com with their name, job title, employer (if relevant) and a few sentences about what makes them praiseworthy. Let us know whether you’re happy for us to use your name and statement if your nominee gets selected, and that’s it!

The final selection will be influenced by recommendations, but also by the number of submissions received. So if you know that other people agree your nominee deserves extra recognition, ask them to submit their own recommendation, too.

 

Nominate a deserving colleague for #UH0P17!

Your Name (required)

Your Email (required)

Subject

Your Message

Books for Brands Vol. 4

By | Brand Publishing, Digital, Uncategorized | No Comments

Throughout this month, the whitefox Books for Brands series will highlight excellent manifestations of creative content marketing from around the world, revealing the power of editorial content, and books in particular, in elevating a brand’s visibility and credibility.

Kayla Itsines is a fitness entrepreneur who has built an international community of 5 million followers via Instagram. Itsines started on Instagram in 2014. When she reached 150 followers, she released an ebook that was a collection of workout routines, which she priced at £65.

Read More

Content Marketing and Commercial Opportunity

By | Brand Publishing, Insight | No Comments

Content focused on healthy living and looking good was popular long before the advent of social media. The difference now is that platforms like Instagram and Youtube have made the visual manifestations of health and beauty so quantifiably accessible that, for many, gazing at an avocado has become both commercially relevant and a beautifully framed creative lifestyle choice.

Read More
Contact us about your publishing project GET PUBLISHED