All posts by John Bond

Man v Machine: on everyday language tools, ‘Deep Learning’ and the urge to replace humans

By | Digital, Editing, Insight | No Comments

Will technology ever become ‘learned’ enough to replace human intelligence in the publishing industry?

The English language is incredibly complex. Throughout the ages it has been enriched and challenged by thousands of writers, thinkers and speakers, and as a result it boasts one of the largest vocabularies in the world. But its advanced morphology and syntax create significant obstacles when it comes to artificially replicating the linguistic abilities of the human mind.

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Q&A with Publisher of BlueBird Imprint Carole Tonkinson

By | Interview, Publishing & Consultancy | No Comments

We spoke to Carole Tonkinson, Founder and Publisher of Pan Macmillan’s Bluebird: Books for Life imprint, which focuses on self-improvement books. Before this, Carole was Publisher for Harper Nonfiction. She gave us a little insight on what she wished she’d known when she started, the massive success of Joe Wicks’ Lean in 15, and how magazine publishing affected her approach to book publishing.

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Getting Physical

By | Insight, Uncategorized | No Comments

Interesting to read last week about the positive financial results posted by Clays within the St Ives Group, and the increasing importance of self-publishing as more and more writers are interested in ordering physical printed copies of their books.

Digital still gets the pulses of those who would disintermediate racing. E = KDP = DIY success. But we all know how much more complicated publishing and spreading the word can be. Whether for marketing and PR or for selling wherever you are able, lots and lots of indie writers still want to feel a physical, professionally printed manifestation of their endeavours.

Who cares? On good editing

By | Editing, Insight | No Comments

It is a truth universally acknowledged that all manuscripts, however accomplished the writer may be, benefit from a professional edit. But editing itself is not one single template solution to a problem. whitefox recently reached out to the wonderful NY Book Editors and we shared our respective experiences of what we think really matters to writers. It is about trying to match writers and editors. It is about finding editors who really care about their craft and their reputation. It is about knowing when writers are ready for the right sort of intervention. Good editing isn’t something you just pick up from doing a course. In the end, you have to get stuck in, gain experience and learn the nuances you go along. And know that what you do really matters to the new books you are helping into the world.

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Now We Are Four

By | Uncategorized | No Comments

This month, whitefox celebrates our 4th birthday. And even though the business has developed and grown and found many hundreds of bespoke publishing solutions over that period, we thought it might be interesting to look at some of the big questions that just won’t go away for writers, publishers and content owning brands within our ever evolving, fascinating world.

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Q&A with Martin Toseland

By | Editing, Freelance, Interview | No Comments

Martin Toseland has worked at a senior editorial level at Penguin Press and HarperCollins until October 2006, when he decided to concentrate on his own writing. Since then he’s written or ghosted over twenty books – fiction and non-fiction – on a comically broad range of subjects including misheard song lyrics, a CFO’s view of good business practice, the Grand Harbour in Malta, a novel set in the Amazon rainforest, and, recently, a book written entirely in emoji. He’s currently working on a television biography, a book about drinking, a travel book and a thriller. He also provides editorial consultancy for fiction and non-fiction titles and represents a select list of authors.

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