All posts by Jantien Abma

7 Tips for Publishers’ Websites

By | Brand Publishing, Design, Digital, Freelance, Grads, Guest Post, Publishing & Consultancy, Self publishing, Students | No Comments

Alejandra Rodriguez Creixell was an intern at whitefox and a Publishing MA student at UCL. She is currently designing a booklet for Waterstones Gower Street and searching for a job in publishing or marketing. Here she shares some key findings from her MA research on publishers’ websites and their effectiveness.

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Rita Ora and a new model of self-publishing

By | Author, Ghostwriters, Network, Publishing & Consultancy, Self publishing | No Comments

whitefox were recently involved in the publication of an unauthorised biography of chart-topping singer and X-Factor judge Rita Ora.
Authors Douglas Wight and Jennifer Wiley came to whitefox while they were deliberating how to publish their book. After researching and writing the book, they were in the unusual situation of securing a serial deal with a national newspaper before they had a publisher in place. They had interest from publishers and a concrete offer but for a variety of reasons the traditional route didn’t appeal to them on this occasion. Wight approached whitefox and in a matter of weeks Hot Right Now, A Definitive Biography of Rita Ora was being sold on Amazon and in WHSmiths nationwide.

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