Author Tipsheet: Ben Galley

We asked Ben Galley, author and self-publishing consultant, for some author marketing best practices. Read on for practical advice from a self-publishing veteran with a loyal following and a thriving writing career. If you like Ben’s tips but want to take things a step further with one-on-one support from the man himself, get in touch by emailing or visiting

Ben Galley Tipsheet1

More info on Shelf Help:

Shelf Help is a 1:1 consultancy service provided by self-publishing expert and fantasy author Ben Galley. With over 5 years of experience and 10 books published, Ben has helped hundreds of authors maximise their chance of publishing success. From preparing a book for publishing to helping it sell all around the world, Ben Galley can provide the advice you need. Visit or email to find out more.

What Ben can help with:

  • Guiding you through building professional and simple websites at a low cost.
  • Sourcing reviews for your books.
  • Maximising your reach and accessing global markets.
  • Content marketing and what it’s all about.
  • Using social media – what to do and what not to do.
  • Paid advertising opportunities, competitions and promotions.
  • Getting your books into physical bookstores such as Waterstones.
  • Organising book and blog tours and how to maximise your impact at signings.
  • Creating and effectively using merchandise.
  • Being successful when crowdfunding on sites like Kickstarter.
  • Understanding why and how to use mailing lists.
  • Building a global fanbase .
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